Saras Udyog is a family-run cordage, rope, ribbon and trim manufacturer in Jaipur, Rajasthan, established in 1991. From its own factory it makes macramé cord, cotton and jute rope, paracord, satin, grosgrain and velvet ribbon, elastic, shoelaces, candle wick and other narrow textiles — supplying wholesale buyers across India and exporting to more than 60 countries. The company works factory-direct and strictly B2B, offering custom shades, sizes and constructions to specification.
Journalists, editors and podcast hosts are welcome to get in touch — we can offer an interview with our second-generation owner, factory photos and video, and export data. Everything on this page is free to quote.
Fast facts
- Founded: 1991, Jaipur, Rajasthan, India — second-generation, family-run
- What we make: ~17 cord-adjacent product families — macramé cord, cotton & jute rope, paracord, ribbon (satin/grosgrain/velvet/organza), elastic, shoelaces, candle wick, twill tape, webbing, lace, tassels, embroidery & zari thread
- Reach: wholesale across India; exports to 60+ countries
- In-house: rope twisting & cabling, braiding, a matched-shade dye house, and tipping/aglet lines — twist, braid, dye and finish all under one roof
- Model: B2B, factory-direct, made-to-order; minimums are production-run scale
- Site: macramethread.com
For journalists
A few angles reporters have found useful: a 30-year-old Jaipur family factory that quietly exports craft cord to 60+ countries; the manufacturing side of the global macramé and slow-craft revival; and natural-fibre cotton and jute cord as an alternative to synthetic.
“We're the part of the craft world nobody photographs — the factory floor. The macramé on a wall in Berlin or the shoelaces in a Nairobi market often start on a machine in Jaipur.” — Rachit Pareek, Saras Udyog
Available on request: an owner interview (English or Hindi), high-resolution factory and product photography, a short export/product-range fact sheet, and product samples.
Media contact
Rachit Pareek · Saras Udyog
Email: sales@macramethread.com
Phone / WhatsApp: +91 90794 16666
H1-102(a), RIICO Industrial Area, Mansarovar, Jaipur, Rajasthan 302020, India