Saras Udyog is a family-run cordage factory in Jaipur, Rajasthan. I'm Rachit Pareek — second generation. My family has been in textile cords since 1991, and I grew up around twisting machines the way other kids grew up around cricket bats.
One note on names, since buyers ask: macramethread.com is the export catalogue of Saras Udyog — same factory, same registration, one team. The domain is named after our best-known product; the factory makes the whole cordage range you see here.
What we actually make
Macrame cord, jute rope and twine, paracord, bungee cord, elastic (woven, knitted, braided, fold-over), bias tape, satin and velvet ribbon, velcro tape, embroidery thread, lace, candle wick, curtain tie-backs, t-shirt yarn and shoelaces. Around 17 product families, all cord-adjacent. If it's long, flexible and made of fibre, there's a decent chance it comes off one of our machines.
Why factory-direct matters
Most craft materials cross three or four hands before they reach a shop shelf — exporter, importer, distributor, wholesaler. Each adds 20-40%. We ship straight from the factory floor, which is why resellers who find us tend to stay. (Honestly, the hardest part of this business isn't making good cord — it's convincing buyers that the price isn't a typo.)
What we run in-house
- Rope twisting and cabling machines — 2 and 3 ply, up to 32mm
- Braiding machines — cords, laces, paracord sheaths
- Dye house — matched shades, repeatable between lots
- Tipping machines — shoelace aglets, cord ends
- Spooling, coiling and retail-pack lines
That list is the whole pitch. When one factory controls twist, braid, dye and finish, quality problems get caught the same day, not after a container lands.
Where we ship
60+ countries so far. Air courier reaches the US, Europe, Turkey and the Middle East in 7-14 days; sea freight runs 25-40 days. Minimums are production-run scale, not sample scale. Anything sold by length — cord, rope, tape, ribbon — starts at 1,000 metres per SKU. Finished goods such as shoelaces and curtain tie-backs are sold by the piece or the pair, from 5,000 up.
The minimum for each product line is listed in our wholesale ordering guide.